The bidding process is on for the broadcast rights of 410 matches in the next five seasons of the IPL. The auction for the second day is over and bidding is still going on for the media rights of the third group.
This time the BCCI has decided to sell the media rights in four groups. There are total 98 matches in the third package and so far 18.5 crores have been bid for one match. The bidding for the third and fourth groups will begin at 11 am on Tuesday.
According to media reports, the bidding of the first two groups has been completed. The first group was of TV media rights in India and bids have been made for Rs 23,575 crore.
At the same time, the second group was the broadcast rights of IPL on OTT platform and for this a bid of about Rs 20,500 crore has been made. It has also been claimed in media reports that different broadcasters have got the rights for TV and digital broadcasting.
The channel broadcasting IPL matches on TV will give Rs 57.5 crore to BCCI for every match. At the same time, the company broadcasting IPL matches on the digital platform will give Rs 50 crore to BCCI for every match.
Accordingly, the cost of one IPL match has been Rs 107.5 crores. The companies (TV and digital) broadcasting matches in India from 2023-2027 will give a total of Rs 44,075 crore to the BCCI. The cost of media rights has increased two and a half times compared to 2017.
The cost of one match of IPL exceeded that of EPL:
The media rights auction for IPL 2023-2027 is yet to be completed, but an IPL match has cost more than EPL. The cost of an EPL match is around Rs 86 crores, but the cost of an IPL match has crossed Rs 105 crores.
Now only NFL (American Football League) is ahead of IPL in terms of earning from a match. The cost of an NFL match is Rs 109 crore. Once the IPL media rights auction is completed, one IPL match could cost more than all other leagues.
Value of a match in top five sports leagues:
Seven companies reached the auction table:
Twelve companies had bought tender forms for the auction, but only seven companies participated in the auction. Viacom-Reliance, Disney+ Hotstar, Sony Pictures, Zee Group, SuperSport, Times Internet, FunAsia participated in the auction, while Star, Reliance Viacom Sport18, Amazon, Zee Entertainment Enterprises, Apple Inc., Dream11 (Dream Sports Inc.), Sony Several companies including Group Corp, Google (Alphabet Inc.), Facebook and Super Sport (South Africa), FunAsia, Fancode had bought tender forms. Of these, Amazon, Google and Facebook had already decided to withdraw from the auction.
Number of matches can be 94 in a season:
Companies that buy media rights can get 74-74 matches in three seasons from 2023 to 2025. The number of matches could reach 94 in 2026 and 2027. Media rights are being sold this year in four different packages. Package-A has TV rights for India and Package-B contains digital rights for India. Package-C includes select 18 matches and Package-D includes TV and digital rights abroad.
Star had rights till 2022:
Star India had in September 2017 bought the media rights for the period 2017 to 2022 at a bid of Rs 16,347.50 crore. He defeated Sony Pictures. After this deal, the cost of an IPL match was Rs 54.5 crore. In 2008, Sony Pictures Networks won the media rights for 10 years at a bid of Rs 8,200 crore.
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source https://spotlight7.com/sports/cricket/ipl/ipl-media-rights-auction-tv-digital-rights-for-india-sold-for-44000-crores/
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